Hyundai Motorsport announced today that Alpinestars will be one of its main sponsors in World Rally Championship for this season.
Alpinestars is one of the most famous brands that supplies motorsport teams with professional racing products, high-performance apparel and technical footwear. In addition to that, the company has the most advanced technical equipment for the world’s top racing teams and athletes which was a reason behind Hyundai's decision to cooperate with them. Their partnership will begin with Rallye Monte Carlo in two weeks, but both parties have not announced if their agreement will be long-term or not. Finally, it is expected that the Alpinestars's logo will be present to the exterior of this year's i20N alongside with Shell's logo.
"We are delighted to join forces with such a renowned brand as Alpinestars for the 2024 WRC season", Cyril Abiteboul said.
"In assessing our supplier options, we were drawn to how Alpinestars is pushing the limits on not only the technical side with its products, but also in its marketing and brand awareness strategy.
"It is an incredibly established company with a youthful and innovative approach that appeals to similar audiences that we want to bring in to the Hyundai Motorsport fold.
"We’re excited to work very closely with Alpinestars throughout the season".
Photo Credits: Hyundai
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