The
Fédération Internationale de l'Automobile (FIA), the global governing body for
motor sport and the federation for mobility organisations worldwide, has today
announced that a tender process will be run for a new commercial rights holder
of the FIA World Rally Championship (WRC).
This follows an extensive period of discussions with Red Bull and KW25, the
current commercial rights holders of the FIA World Rally Championship, who have
taken the decision to commence the process.
The FIA World Rally Championship has surged in popularity in recent years, with
a 1.3bn cumulative television audience and over 4m on-site visitors in 2024.
With almost half of those in-person fans between the ages of 18-34, the
Championship has huge further growth potential in the years to come. The next
round of the Championship is on 28th August at the Rally del Paraguay,
which is making its debut as a host country this year.
The FIA’s priority is to ensure that the WRC is best placed to maximise on this
potential and deliver value to all its stakeholders, including drivers, teams,
manufacturers, organisers and fans, while also preserving its strong heritage.
The FIA will work with Red Bull and KW25 to seek a new commercial rights holder
which is committed to long-term investment in the Championship and to securing
the best possible future for WRC. This is an exciting opportunity for a new
enterprise to take the Championship to the next level and to build out
engagement with a new generation of fans.
J.P. Morgan, the global financial services company, will be acting as financial
advisor to Red Bull and KW25, supporting them through the tender process.
Photo Credits: Toyota
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